Why Is Email Marketing So Important for Mobile Advertisers?

Man using Digital Devices Searching Social Network

In the past few years, mobile advertisers like Jeff Kamikow have had many different successes in building stronger connections to customers and enabling them to learn more about various brands and services. There are many different forms of mobile advertising we are seeing these days. Brands can pay for video ads that are played before videos on apps and sites like YouTube and others. Social media ads can be utilized to bring in new followers and allow current followers to see new promotions and services. Advertisers can even use native ads to mirror a blog or media outlet’s tone and content to attract people to their targeted site.

However, one form of advertising that is still quite useful and provides brands with a strong ROI is email marketing. It’s simply a numbers game when you think about. 91% of consumers in the United States access their email every day. This is a far higher percentage than social media platforms and the most popular websites.

According to McKinsey Marketing and Sales, consumers are three times more likely to purchase an item or service through a marketing email versus a social media ad. And they spend as much as seventeen percent more on the order. As more people access their email through their mobile device than ever before, Jeff Kamikow and other mobile advertisers will look to email marketing to represent a major part of their branding efforts. They will do things like not only creating good content that encourages click-through but also making sure that those landing pages they reach are mobile-friendly. They will use customer data to

They will do things like not only creating good content that encourages click-through but also making sure that those landing pages they reach are mobile-friendly. They will use customer data and history to create more personalized emails that customers may actually want to read. Once the email goes to the trash bid unread, you can rest assured that many others from that brand are soon to follow, making mobile email marketing best practices a must for advertisers.

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