While many businesses have made social media marketing an integral part of their company’s digital marketing strategy, others aren’t sure what it can do for them.
Social media can be rather confusing if you don’t do it every day. Businesses also need to protect their resources and time. But the bottom line is that social media marketing is necessary for businesses to succeed in today’s market.
Seasoned digital advertising professional Jeffrey Kamikow provides four major reasons why your business needs social media marketing.
Increase brand awareness
Social media marketing is a great outlet to introduce and promote your brand to potential customers. Customers can learn about your business, your products, and your services through content, images, and videos. Product information on social sites can certainly impact shopping behavior. Also, social media marketing lets you instantly reach audiences on a local, national and international level.
Promoting your products or services on social sites encourages audiences to purchase them, which helps increase your sales. There are a few different ways to use social media to increase sales. Businesses can write posts that link to products, create social media advertisements to reach target audiences, or share coupon codes with a unique code for each social channel.
Connect with Customers
Another big benefit of social media is that it is easy to connect and engage with your customers. You can get to know them based on their posts and statuses, and see the posts they like to share and from what websites. You can also keep them in the loop with any major news announcements and product information. Also, many customers turn to social media to raise any concerns or issues they have, in which you can quickly and promptly address them.
Your Competition is Doing It
If your competitors get to your potential customers first, they’ll earn their loyalty. Find out what social sites your customers are on and make sure you’re on those sites as well. As Jeff Kamikow explains, by staying active and engaged on various networks, you can gain customers first and your competition will have to play catch up.